نوع مقاله : مقاله پژوهشی
1 دانشیار دانشگاه شهید بهشتی
2 دانشجوی دکتری مدیریت بازرگانی دانشگاه شهید بهشتی
عنوان مقاله [English]
Today, customer loyalty is a key success factor for business. Increasing Customer loyalty, MKT share and profitability will go up. MKT intuition based on planning and related strategies to catch more Customer loyalty will decrease risk and increase long run benefits. The article survey fast response organization based on six competitive dimensions: price, quality, time, services, flexibility, and reliability. Statistical population is Shavand's customer in Tehran. The research used randomly cluster stratified sample which its size is 150 customers. The test results emphasis on six dimensions of fast response organization for Customer loyalty with different preferences.