Iranian Journal of Trade Studies

Iranian Journal of Trade Studies

Designing an Interpretive Structural Model of Islamic Ethical Marketing Focusing on Managers’ Professional Commitment in Essential Goods

Document Type : Research Paper

Authors
mahdi aminifard 1
Shahriar ANSARICHARSUGHI 2
alireza rousta 3
1 Department of Business management, Kish International Branch, Islamic Azad University, Kish Island, Iran
2 Department of Business Management ,central tehran Branch,Islamic Azad university,Tehran,Iran
3 Department of Business Management ,shahr-e-Qods Branch,Islamic Azad university,Tehran,Iran
10.22034/ijts.2025.2049290.4089
Abstract
In today's world, the importance of adhering to ethical principles in marketing has become more pronounced than ever. The aim of this research is to develop an interpretive structural model of Islamic ethical marketing, focusing on managers’ professional commitment in essential goods, based on the combination of two methods: thematic analysis and interpretive structural modeling (ISM). This research is exploratory in nature in terms of objective and quantitative in terms of approach. In this study, using semi-structured interviews and snowball sampling, 15 experts were selected. Then, using thematic analysis, the information extracted from texts and interviews was systematically categorized and analyzed.
According to the research objectives, the examination of texts was conducted using thematic analysis strategies for data collection. Ultimately, 16 basic themes, 7 organizing themes, and 1 overarching theme were identified. The organizing themes included ethical-social factors, behavioral-marketing factors, educational-informational factors, environmental-technological factors, ethical-structural factors, interactive factors, and cultural-legal-economic factors, which ultimately led to the final model being developed using interpretive structural modeling (ISM).
The results obtained from this study indicate that Islamic ethical marketing can not only help enhance organizational performance and increase customer satisfaction, but also, by strengthening managers’ professional commitment, it can lay the foundation for building credibility and trust in markets related to essential goods. This model can be used as a practical framework for organizations and managers seeking to integrate Islamic ethical principles with their professional responsibilities, and it can play an important role in fostering a positive organizational image, promoting sustainability, and supporting organizational growth in challenging economic conditions.
 
 
 
Keywords
Marketing/ Ethical-Islamic Marketing/ Commitment of managers/ Basic goods

Subjects

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  • Receive Date 29 December 2024
  • Revise Date 20 February 2025
  • Accept Date 02 March 2025