نوع مقاله : مقاله پژوهشی
1 دانشیار دانشکده مدیریت دانشگاه تهران
2 دانشجوی دکتری دانشگاه دفاع ملی
3 دانشجوی کارشناس ارشد مدیریت صنعتی دانشگاه تهران
4 کارشناس ارشد مدیریت صنعتی دانشگاه تهران
عنوان مقاله [English]
Some quandaries in marketing and proffering after-sale services to the customers in the global marts have brought about numbers of predicaments for the Iranian hand-woven carpet industry practitioners. Although Iranian carpet is an original product, we have witnessed a downfall in the Iranian hand-woven carpet industrial manufacturing and export during the past years. Hence our status is beneath those of outlandish entities. Some exertions have been made in this article to probe dissimilar electronic commerce blueprints and the pertinent perusals to avail electronic-based applications in order to offer a template in the Iranian hand-woven carpet export field. Questionnaires have been used while taking account of the 5-point Likert spectrum and 3 symbolizing the index of the proposed factors of the blueprint to pinpoint the electronic commerce impediments of the Iranian hand-woven carpet to pave the way for submission of master plans to the Iranian hand-woven carpet exporters to ameliorate the status of this priceless commodity globally to make it achieve its lost status. The electronic commerce impediments in the Iranian hand-woven carpet export have been offered in prioriti zed manner as follows:1.thepredicaments of the data infrastructure 2.quandaries of the legal, warranted and security matters 3. The behavioral, cultural, educational and human-prone infrastructure plights 4. Problems of excise, trade and customs office infrastructure 5. Internet complications 6. Orismological and hardware difficulties 7. Fiscal and software dilemmas.