Adib Hajbagheri, Mohsen; Parvizi, Soroor & Salsali, Mahvash (2007). Qualitative Research Methods, 1st Edition, Tehran, Boshra Publications, pp. 128-131. [In Persian].
Akbari, M., Hooshmand Chaijani, M., & Hataminejad, M. (2021). Practical ethics and sustainable performance in the food industry: a mixed method research. Iranian Journal of Trade Studies, 25(98), 1-26. doi: 10.22034/ijts.2021.245363. [In Persian]
Akdogan, S.M ., Coban, S & Ozturk, R (2015). Ethical perception of social marketing campaign: An empirical study on Turkish consumers. European scientific journal, 8(25), 146-161. doi :10.1108/02652320110392527.
Ardekani Fard, Z., & Razavizadeh, S. N. (2021). Influential Instagram Women; Femininity Portrayed on the Pages of Iranian Influencers. Journal of Woman in Culture and Arts, 13(1), 65-90. doi: 10.22059/jwica.2021.321321.1565 [In Persian].
Atasoy, Ozgun (2018) Digital Goods Are Valued Less Than Physical Goods. Oxford University Press on behalf of Journal of Consumer Research, Inc. Vol 44. doi : 10.1093/jcr/ucx102.
Banet-Weiser, S., Gill, R., & Rottenberg, C. (2020). Postfeminism, popular feminism and neoliberal feminism? Sarah Banet-Weiser, Rosalind Gill and Catherine Rottenberg in conversation.Feminist theory,21(1), 3-24.doi: 10.1177/1464700119842555 .
Bhattacharjee, S., Gopal, R. D., Marsden, J. R., & Sankaranarayanan, R. (2011). Digital goods and markets: Emerging issues and challenges. ACM Transactions on Management Information Systems (TMIS), 2(2), 1-14. doi: 10.1145/1985347.1985349.
Brunk, K. H. (2012). Unethical Company and Brand Perceptions Conceptualizing and Operationalising Consumer Meanings. Journal of Business Ethics, 111(4), 551–565. doi.org/10.1007/s10551-012-1339-x .
Butorácová, I. (2009). Etické zásady a ich dominantné postavenie v marketingovej praxi európskeho trhového prostredia. Marketing & Komunikace, 19(1), 10-12. doi.org/10.21272/mmi.2020.3-16.
Chen, H. & Zhang, Y. 2011. Trends and controversies. IEEE Intell. Syst. 26, 80–89. Corbin, J., & Strauss, A. (2015). Basics of Qualitative Research, Techniques and Procedures for Developing Grounded Theory (4th ed.). Sage.
Dadgar, Y. (2007). Commercial ethics (and business) from the perspective of economics and Islamic economics. Iranian Journal of Trade Studies, 38, 87-120.
[In Persian]
Danaeifard, H., & Eslami, A. (2011). Making the theory of organizational indifference: Applying the research strategy of data foundation theory in practice, First Edition, Tehran, Imam Sadegh University [In Persian].
De Veirman, M., Cauberghe, V., & Hudders, L. (2017). Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude. International journal of advertising, 36(5), 798-828. doi.org/10.1080/02650487.2017.1348035.
Depoy, E., & Gitlin, L. N. (2016). Collecting data through measurement in experimental-type research. Depoy E, Gitlin LN. Introduction to research. 5th ed. Amsterdã: Mosby.
Gamson, J. (2011). The unwatched life is not worth living: The elevation of the ordinary in celebrity culture. Publications of the Modern Language Association of America,126(4),1061-1062 . doi :10.2307/41414175.
Gill, R and Orgad S. (2017). Confidence culture and the remaking of feminism. New Form. 91, 16–34. doi: 10.3898/NEWF:91.01.
Hearn, A., & Schoenhoff, S. (2016). From celebrity to influencer. A companion to celebrity. Wiley: London, 194-212 .
Heydarali, Hooman (2005). Structural Equation Modeling Using LISREL Application, Tehran: Samt Publications. [In Persian].
Ismaili, Mehdi; Charhtab Moghadam, Jahanshah (2019). The relationship between ethical marketing and online business, Ethics in Science and Technology, Volume 15, Number 1, pp. 166-170.dor : 20.1001.1.22517634.1399.15.1.24.0. [In Persian].
Jin, S., Muqaddam, A., & Ryu, E. (2019). Instafamous and social media influencer marketing. Marketing Intelligence & Planning, 37(5), 567-579 . doi.org/10.1108/MIP-09-2018-0375.
Kotler, P., & Armstrong, G. (2016). Marketing: An introduction (13th ed.). New Jersey: Prentice-Hall .
Kumar, P & Mokhtar, S.S.M (2016). Ethical marketing practices viewed through consumer spectacles. Market Trziste, 26(1), 29-45 .
Lambrecht , Anja & et al (2014). How do firms make money selling digital goods online? Marketing Letters 25(3):331-341. doi :10.1007/s11002-014-9310-5.
Lee, J. E., & Watkins, B. (2016). YouTube vloggers' influence on consumer luxury brand perceptions and intentions. Journal of Business Research, 69 (12), 5753-5760. doi.org/10.1016/j.jbusres.2016.04.171.
Leung, Fine F., Flora F. Gu, & Robert W. Palmatier (2022). Online Influencer Marketing. Journal of the Academy of Marketing Science. 50, 226–251. doi: 10.1007/s11747-021-00829-4
Madhani, P. M. (2016). Marketing ethics: Enhancing firm valuation and building competitive advantages. SCMS Journal of Indian Management, 13(3), 80-99.
Muhammad, A., AI Kurdi, B. H., Anu Vij, Z. O. & Abdallah, N. (2016). Marketing ethics and relationship marketing - An empirical study that measures the effect of ethics practices application on maintaining relationships with customers. International Business Research, 9(9), 78-90 . doi : 10.5539/ibr.v9n9p78.
Turyakira, P. K. (2018). Ethical practices of small and medium-sized enterprises in developing countries: Literature analysis. South African Journal of Economic and Management Sciences, 21(1), 1-7. doi.org/10.4102/sajems.v21i1.1756.
Quah, D. (2003). Digital Goods and the New Economy, Centre for Economic Performance. London School of Economics and Political Science. 563 .p 7.
Rayna, T. (2007). Digital goods as public durable goods. Department of Economics. Ph.D. University of Aix-Marseille. 19-25 .
Rottenberg, C. (2018). The Rise of Neoliberal Feminism. Oxford University Press .
Sukprasoet, Nattapong & Khammadee, Preecha. (2020). Marketing Ethics of the Online Influencers. doi :10.1093/oso/9780190901226.001.0001
Sokolova, K., & Kefi, H. (2020). Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions. Journal of Retailing and Consumer Services, 53, 101742. doi :10.1016/j.jretconser.2019.01.011
Tamara, D., Rafly, R., & Mersi, A. (2021). Attractiveness, Trustworthiness and Purchase Intention in Social Media Instagram: The Moderating Role of The Number of Followers. Syntax Idea. 3(8), 1824 . doi.org/10.36418/syntax-idea.v3i8.1453 .
Teng, W., Su, Y., Liao, T. T., & Wei, C. L. (2020). An exploration of celebrity business ventures and their appeal to fans and non-fans. Journal of Retailing and Consumer Services, 54, 102004 . doi : 10.1016/j.jretconser.2019.102004
Tien, D. H., Rivas, A. A. A., & Liao, Y. K. (2019). Examining the influence of customer-to-customer electronic word-of-mouth on purchase intention in social networking sites. Asia Pacific Management Review, 24(3), 238-249 . doi.org/10.1016/j.apmrv.2018.06.003
Yıldırım, E., Mert, K., Cebeci, H. I. (2021). Comprehensive Review of the Marketing Ethic. Literature: A Bibliometric Approach. İş Ahlakı Dergisi, 14 (2), 242-269. doi :10.12711/tjbe.2021.14.2.2176