بررسی استراتژیهای قیمتگذاری صادرکنندگان ایران در بازارهای بینالمللی (رویکردهای پویای دادههای تابلویی)

نوع مقاله: مقاله پژوهشی

نویسندگان

1 استاد گروه اقتصاد کشاورزی،‌دانشکده کشاورزی،‌دانشگاه فردوسی مشهد

2 دانشجوی دکترای اقتصاد کشاورزی، دانشکده کشاورزی،‌دانشگاه فردوسی مشهد

چکیده

تغییرات نرخ ارز بر سیاست‌ها و استراتژی‌های قیمت‌گذاری صادرکنندگان ایران در بازارهای بین‌المللی نقش بسیار مهمی ایفا می‌کند. بنابراین، بررسی درجه قیمت‌گذاری برای بازار توسط صادرکنندگان ایران در 48 بازار مقصد در دوره 91-1371 هدف اصلی این مطالعه است. وجه تمایز این مطالعه نسبت به مطالعات پیشین استفاده از روش‌های پیشرفته و پویای داده‌های تابلویی (نظیر میان گروهی تلفیقی، گشتاورهای تعمیم‌یافته سیستمی و اثرات ثابت پویا) برای تعیین عوامل مؤثر بر قیمت صادرات ایران است که در چارچوب مدل‌های خودتوضیح برداری با وقفه‌های توزیعی و تصحیح خطای برداری الگوسازی شده‌اند. افزون بر این، در چارچوب داده‌های تابلویی از روش گارچ‌نمایی برای بررسی اثر نااطمینانی نرخ ارز نیز استفاده شده است. نتایج مطالعه نشان داد در کوتاه‌مدت درجه قیمت‌گذاری برای بازار با استفاده از سه روش مذکور در محدوده‌ای بین 46/0 تا 94/0 قرار دارد و بنابراین می‌توان نتیجه گرفت سیاست قیمت‌گذاری سود ـ سهم در بازارهای صادراتی ایران برقرار است. همچنین، براساس نتایج روابط بلندمدت، تقاضای کشورهای واردکننده برای صادرات ایران از لحاظ قیمتی کشش‌ناپذیر بوده و با توجه به یافته‌های تحقیق می‌توان نتیجه گرفت که سیاست کاهش ارزش پول ملی در کوتاه‌مدت و بلندمدت اثر چندانی بر بهبود عملکرد صادراتی و بهبود تراز تجاری ایران ندارد.

کلیدواژه‌ها


عنوان مقاله [English]

Assessment of Pricing Strategies of Iranian Exporters in International Markets (Dynamic Panel Data Approach)

نویسندگان [English]

  • mohammad ghorbani 1
  • amirhossein tohidi 2
چکیده [English]

Variations of exchange rates play an important role on the policies and pricing strategies of Iranian exporters in international markets. Therefore, for the total sample of 48 market destinations during the period 1992-2012, assessment of the degree of pricing to market is the main purpose of this study. In order to determine factors affecting the Iranian export price, we use advanced dynamic panel data methods (such as pooled mean group, the system generalized method of moments and the dynamic fixed effects) that are distinguishing features of this study relative to prior works, based on the autoregressive distributed lag and error correction model. In addition, to determine the effect of the exchange rates uncertainty on Iranian export price, we use the exponential GARCH in the context of panel data. Using the mentioned three methods, the results of this study in the short term showed that the degree of pricing to market is the range between 0/46 and 0/94, and therefore, we can conclude that contribution-profit pricing strategy is established in Iran's export markets. Also, the results in the long term showed that the export demand in importing countries is price inelastic. According to research findings, it is concluded that the policy of devaluation of the national currency will have little effect on increase of Iran's exports and improve the balance of trade in the short- and long-term.

کلیدواژه‌ها [English]

  • Pricing to Market / Contribution-Profit Pricing / Exchange Rates Uncertainty

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