Modeling of Health Tourism Using Interpretative Structural Modeling (ISM) (Case Study of Mashhad)

Document Type : Research Paper

Authors

1 PhD student of management, international Campus, Qeshm branch, Islamic Azad University, Qeshm, Iran

2 Associate Professor of business Management, tehran Central branch, Islamic Azad University, tehran, Iran

3 Associate Professorof Management, islamshahr branch, Islamic Azad University, islamshahr, Iran

4 Assistant Professorof business Management, Qeshm branch, Islamic Azad University, Qeshm, Iran

Abstract

The health tourism showcase is considered as a standout amongst the most spurred and aggressive organizations on the planet and is one of the new regions of cutting edge tourism. The main objective of this analysis was to style a model within the field of health tourism in Mashhad. Initially the results of the qualitative section and then the quantitative section were described. Thirteen factors were known with the very best priority, per the skilled group’s opinions for the factors of health tourism. In fact, the factors were ranked according to the CCi similarity index. The issue with the foremost similarity index was hierarchic one. Thirteen elite factors whose index of similarity was over 0.8. Once characterization the hierarchical relationships of the thirteen factors, we tended to modify the ranking by the informative structural modeling, and that we got hold of a qualitative analysis model. After identification of the relationships and levels of their factors, we tend to print the model’s form. Then, the health tourism model was assessed employing a path analysis. At the end, the fitting indices of the trail analysis model were studied. Fitting of the indexes within the best vary, so indicating a lot of and  support of the info from the developed model. Therefore, the appropriateness of the trail analysis model in fitting to the collected information was confirmed. Then, exploitation the informative structural modeling, the link between 13 factors, dependent factors, autonomous factors, connected factors and freelance factors, was found and also the school of thought model was drawn in six levels.

Keywords

References

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History

  • Receive Date: 20 April 2019
  • Revise Date: 18 August 2019
  • Accept Date: 19 August 2019

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