@article { author = {khalilishojaei, vahab and khodadadhoseini, seyed hamid}, title = {Conceptualization of Integrated Brand Engagement (IBE) with Globalization Approach and Grounded Theory Strategy (The Case of Automotive Industry}, journal = {Iranian Journal of Trade Studies}, volume = {17}, number = {68}, pages = {175-200}, year = {2013}, publisher = {Institute for Trade Studies and Research}, issn = {1735-0794}, eissn = {2676-7767}, doi = {}, abstract = {}, keywords = {}, title_fa = {برندسازی یکپارچه با رویکرد جهانی شدن بازار با استفاده از تئوری مفهوم سازی بنیادی}, abstract_fa = {}, keywords_fa = {}, url = {https://pajooheshnameh.itsr.ir/article_6311.html}, eprint = {https://pajooheshnameh.itsr.ir/article_6311_438d8076de8289269aba87d0e566825f.pdf} }