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  • Persian

A glance at brand identity and Its impact on brand loyalty and brand equity (case study: kaleh dairy and meat products company)

Document Type : Research Paper

Authors

  • parviz ahmadi
  • mehdi jafarzadeh
dor 20.1001.1.17350794.1393.18.71.3.4

Iranian Journal of Trade Studies
Volume 18, Issue 71 - Serial Number 71
September 2014
Pages 65-94

Files

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  • PDF 509.44 K

History

  • Receive Date: 23 September 2014
  • Accept Date: 23 September 2014
  • First Publish Date: 23 September 2014

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  • Article View: 5,247
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APA

ahmadi, P., & jafarzadeh, M. (2014). A glance at brand identity and Its impact on brand loyalty and brand equity (case study: kaleh dairy and meat products company). Iranian Journal of Trade Studies, 18(71), 65-94.

MLA

parviz ahmadi; mehdi jafarzadeh. "A glance at brand identity and Its impact on brand loyalty and brand equity (case study: kaleh dairy and meat products company)". Iranian Journal of Trade Studies, 18, 71, 2014, 65-94.

HARVARD

ahmadi, P., jafarzadeh, M. (2014). 'A glance at brand identity and Its impact on brand loyalty and brand equity (case study: kaleh dairy and meat products company)', Iranian Journal of Trade Studies, 18(71), pp. 65-94.

VANCOUVER

ahmadi, P., jafarzadeh, M. A glance at brand identity and Its impact on brand loyalty and brand equity (case study: kaleh dairy and meat products company). Iranian Journal of Trade Studies, 2014; 18(71): 65-94.

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