A Model for the Ranking of Intangible Assets and Brand Valuation of Listed Companies in Tehran Stock Exchange

Authors

1 management,faculty of administrative and economics,university of Isfahan

2 Management Department,Faculty of Administrative Sciences and Economics, university of Isfahan

Abstract

In the knowledge - based economy, intangible assets play a pivotal role in the success of the company in achieving goals. the purpose of this study is to rank intangible assets and then offer a model for valuation of brand as one of the most important of these assets in accordance with the conditions of the iranian stock exchange. The present study is the post-occurrence type and developmental in terms of purpose. The sample included 81 companies accepted in Tehran Stock Exchange from 1391 to 1395. The model applied to this study to rank,is Group AHP and for brand valuation is combination of the intrinsic value model of the company using a three - step cash discount model and the price model derived from the Damodaran model(2007). The results show that in the Tehran stock Exchange, intangible assets related to marketing, contract, technology, consumer and art were given priority. In addition, the brand value can be base on earning per share and financial parametrs of the company, according to the conditions of the Tehran Stock Market.
 

Keywords

References

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History

  • Receive Date: 20 October 2018
  • Revise Date: 02 March 2019
  • Accept Date: 26 March 2019

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