Ranking of National and Regional Attractiveness Indicators of Private Sector Investment Opportunities Market in Iran's

Document Type : Research Paper

Author

Associate Professor, Department of Business Management, Mohaghegh Ardabili University

Abstract

Objective: With the dramatic changes in the world, due to advances in technology, globalization of markets, companies and industrial areas have faced new conditions of political economy. Therefore, deciding on the right market is one of the key decisions for the companies in achieving success, and has direct impact on their profitability. Therefore, the purpose of this study is to rank the attractiveness of national and regional markets of private sector investment opportunities in industrial parks and areas of Iran, using the AHP method.
Method: In terms of orientation, the study lies in the category of applied research and in terms of nature, it lies in the category of exploratory research. It is also considered qualitative in terms of data certainty. Sampling was applied using the judgmental and purposeful method. The statistical population of the present study includes all experts, manages of industrial companies and university professors, from which 16 interviews were conducted and analyzed.
Results: After analyzing the interviews and prioritizing the results using the AHP method, 15 market attractiveness indicators were identified, including geographical distance, marketing growth rate, market size, rate and speed of the market growth, profit gaining opportunity in the market, intensity of competition, market stability, ease of entering the market (threat of new-comers), bargaining power of buyers, threat of substitute goods, economic factors, environmental factors, socio-cultural factors, political factors and legal factors.
Results: By reviewing and summarizing the market attractiveness indicators that have been proposed in the previous researches, a set of indicators were provided to evaluate the potential of markets for investment.

Keywords

References

Abdollahi, F., Mehrabani, F., & Basirat, M. (2013). [Comparison of Indicators of Working Space and Work on Economic Growth Among Iran and Member States of the Organization for Economic Cooperation and Development (OECD) (Persian)]. Paper Presented at 1th National E-Conference on Future Perspective of Iranian Economy, Isfahan, Iran, 19 December 2013.
Amling, Fredrick.(2015).Investment: A Intrroduction to Analysis and Management, Prentice Hall.
Falco, B. D., Neubert, M., & Van der Krogt, A. (2020). Usage of Machine Learning to Predict Market Attractiveness in the Context of Internationalization. Innovation Management, Entrepreneurship and Sustainability,140-152.
Gary J. Brunswick.(2016). A Chronology Of The Definition Of Marketing, Journal of Economics and Business Research, 12(2), 105-114, DOI: 10.19030/jber.v12i2.8523.
Inci, A. C., & Lagasse, R. (2019). Cryptocurrencies: Applications and Investment Opportunities. Journal of Capital Markets Studies.3(2),98-112.‏
Kenton,W.(2021).Target Market. Retrieved from Investopedia: https:// www. Investopedia .com/ terms/t/targetmarket.as
Khoobroo, M. T., Alvani, S. M., & Reza, G. (2019). Dual Use Defense Industry Policies Typologhy. Perspective, 14(2),107-115.‏
Majid, M. A. (2020). Renewable Energy for Sustainable Development in India: Current Status, Future Prospects, Challenges, Employment, and Investment Opportunities. Energy, Sustainability and Society, 10(1),1-36.‏
Montazeri, J., & Zahed Gharavi, M. (2020). Regulatory and Concentration in the Iranian Automotive Industry. Quarterly journal of Industrial Economic Researches, 3(10),87-103.‏
Naumov, I. Y. V., & Trynov, A. V. (2019). Modeling the Investment Attractiveness of the Types of Economic Activities in the Region with the use of the Matrix of Financial Flows. Economic and Social Changes: Facts, Trends, Forecast, 12(4), 53-66.
Neubert, M. (2018). Internationalisation Behaviour of Small and Medium-Sized Enterprises from Emerging Markets: Implications for Sustainability. Latin American Journal of Management for Sustainable Development, 4(3), 226-238.
Peng, M.W.(2019). Global Strategy. 2nd ed. Cengage Learning, Canada, Nelson Education Ltd.p.517.
Porter, M. E. (2018). Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press; Illustrated Edition.
Pryhara, I. (2018).Understanding and Countering Russia’s Information Warfare.‏
Rajan Varadarajan, (2016). Strategic Marketing and Marketing Strategy: Domain, Definition, Fundamental Issues and Foundational Premises, Journal of the Academy of Marketing 222 Science,38 (2),119-140, DOI: 10.1007/s11747-009- 0176-7.
Sabzevari, K. M., Sedaghatnia, M., Moori, S., & Abyat, A. (2022). Evaluation of Hydrocarbon Potential of Pabdeh Formation in NW of Kermanshah Using Pyrolysis Rock-Eval 6. Evaluation, 11(4), 942-954.‏
Sharma, G. D., Bodla, B. S. (2017). Growing Competitiveness of South Asian Stock Exchanges on the Global Scenario. Research Journal of Business Management, 5130-145.
Shiraishi, K., Shirley, R. G., & Kammen, D. M. (2019). Geospatial Multi-Criteria Analysis for Identifying High Priority Clean Energy Investment Opportunities: A Case Study on Land-Use Conflict in Bangladesh. Applied Energy, 235,1457-1467.‏
Shirnejhad, L., Kheradyar, S., & Chirani, E. (2021). Analyzing Risky and No Risky Approach of Investment Opportunities Levels on Share Return Prediction Ability. Financial Knowledge of Securities Analysis,14(50), 45-56.‏
Tashanova, D., Sekerbay, A., Tashanova, D., Sekerbay, A., Chen, D., Luo, Y., Zhao, S., & Zhang, T. (2020). Investment Opportunities and Strategies in an Era of Coronavirus Pandemic. Available at SSRN 3567445.‏
The World Trade Organization. (2019).Global Trade Growth Loses Momentum as Trade Tensions Persist. Retrieved from:  https://www.wto.org/english/news_e/pres19_e/pr837_e.htm.
Tim, Adam & Vidhan K.Goyal, January (2017),”The Investment Opportunity Set and its Proxy Variables: Theory and Evidence”, M.I.TSloan School of Managemen, Journal of Financial Research.31(1),41-63.
Tim Adam & Vidhan K.Goyal, January.(2017).The Investment Opportunity Set and Its Proxy Variables: Theory and Evidence”, M.I.TSloan School of Managemen.
Vetrova, E., Doroshenko, S., Tihomirov, N., Khakimova, G., & Kakava, L. (2019). Model of Investment Decision-Making in a Small Industrial Enterprise. In Forum Scientiae Oeconomia,7(4),7-23.‏
 
 

Files

History

  • Receive Date: 02 June 2022
  • Revise Date: 08 July 2022
  • Accept Date: 25 July 2022

Share

How to cite

Statistics