Investigating and Ranking Factors Affecting the Penetration Rate in the Drug Market (Case Study: Approved Drugs for the Treatment of Covid-19 Disease)

Document Type : Research Paper

Authors

1 Master, Department of Business Management, University of Payam Noor, Kermanshah, Iran.

2 Assistant Professor, Department of Economy, University of Payam Noor, Kermanshah, Iran.,

Abstract

The main objective of this study is to investigate and rank the factors affecting the penetration rate in the drug market. This research is based on qualitative approach and uses grounded theory method. The qualitative part of the research was carried out by semi-structured interviews. The statistical population included doctors of pharmacy and university professors in economics and management. The sampling method was purposive and theoretical saturation was used which led to a sample size of 14. For this purpose, sampling was carried out according to snowball technique and continued until theoretical saturation was reached. In the qualitative part of the research, data was analyzed using open-ended, axial and selective coding. In order to rank the factors, AHP technique was used. In the current situation of the market, none of the companies can focus on all eight factors affecting the market penetration. Thus, ranking these factors can help them to take necessary actions for entering the drug market. Findings of this research can provide as a tool for senior managers in preparing suitable strategic plans.

Keywords

References

Bee., A. (2008). Market Share strate gies in the pharmaceutical industry, universitytan abdul razak.
Bouchard, M. (2007). On the resilience of illegal drug markets, Global crime, 8(4).
Caulkins, J.p. (2007). The need for dynamic drug policy, Addiction, 102, 4-7.
Desroches, F.J. (2005). The crime that pays: Drug trafficking and organized crime in canada, Toronto, Canadian Scholars press Inc.
Iranian pharmaceuticals industry analysis report(2016).
Krolzig, H. m.(2013). Marko- Switching vactor auto regression: modelling statistical inference, and application to businesscycle analysis, Springer science & Business media.
Mikulic, M. (2020). Statistics & Facts, Global pharmaceutical, industry; Statista, Hamburg, Germany.
Pena, O., Israel, O & Zavala., M & Tuelas., H,. (2021). Pharmaceuticals Market, Consumption Trends and Discase incidence are not driving the pharmaceutical research on water and wastewater, International journal of environmental research and public gelth, 18, 2532.
Pwcs Strategy & Team. (2018). Demand for pharmaceutical products is rising globally. Environ, Pollut, 234, 223-230.
S.G.T. (2010). The Market Structure, Conduct and Performance paradigm Re-applied to the International Tourist Hotel Industry,  African Journal of Business Management, 4(6): 1116-1125.
Takian, A,. (2018). Irans Share of the world pharmaceutical market is very small and small,  Salem News Agency, Content Code: 5847.
Tragler, G., Caulkins, G.P., Feichtinger, G. (2001). Optimal dynamic allocation of treatment and enforcement in illicit drug control, Operational Reswarch, 49: 352-62.
Wei Y., Kent M. (2014). The Determinants and Profitability of Switching costs in Chinese banking, Cardiff Economics Working Papers, E2014/13, Cardiff University, Cardiff Business School, Economics Section.
Wilson., L and Stevens., A. (2007). Report14, Understanding Drug markets and howto 

Files

History

  • Receive Date: 08 March 2022
  • Revise Date: 03 April 2022
  • Accept Date: 12 April 2022

Share

How to cite

Statistics