Today, customer loyalty is a key success factor for business. Increasing Customer loyalty, MKT share and profitability will go up. MKT intuition based on planning and related strategies to catch more Customer loyalty will decrease risk and increase long run benefits. The article survey fast response organization based on six competitive dimensions: price, quality, time, services, flexibility, and reliability. Statistical population is Shavand's customer in Tehran. The research used randomly cluster stratified sample which its size is 150 customers. The test results emphasis on six dimensions of fast response organization for Customer loyalty with different preferences.
hamidizadeh, M., & ghamkhari, S. M. (2009). Recognizing Key Factors for Customer Loyalty Based on FRO. Iranian Journal of Trade Studies, 13(52), 187-210.
MLA
mohammadreza hamidizadeh; seyed masomeh ghamkhari. "Recognizing Key Factors for Customer Loyalty Based on FRO". Iranian Journal of Trade Studies, 13, 52, 2009, 187-210.
HARVARD
hamidizadeh, M., ghamkhari, S. M. (2009). 'Recognizing Key Factors for Customer Loyalty Based on FRO', Iranian Journal of Trade Studies, 13(52), pp. 187-210.
VANCOUVER
hamidizadeh, M., ghamkhari, S. M. Recognizing Key Factors for Customer Loyalty Based on FRO. Iranian Journal of Trade Studies, 2009; 13(52): 187-210.
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