ORIGINAL_ARTICLE
Strategic Brand Venturing
for Venture Capital Investing Companies Active in Electronic
The companies have to utilize available capacities in start-ups especially those active in E-commerce because of the necessity of aligning with other countries and accessing success in domestic and global markets. However, creation of investing relationship between corporate venture capital and start-ups, requires utilizing strong and correct management. The previous research and models on process VC/CVC investment partly have promoted main factors affecting the formation process of venturing and until now less attention has been paid to present a comprehensive model with whole effective aspects on core investment phenomenon, especially in the developing countries like Iran. So, this paper uses a grounded theory approach and also semi-structured interviews with 13 experts and managers in CVC/VC firms, in order to identify factors influencing on formation process SBV investment in Iran. The obtained findings of the data analysis from interviews are shown by 18 factors classified within six categories including the core phenomenon relates to formation process of SBV investment, causal conditions, contextual and intervening conditions, and consequences. The results of this study totally help active members in ecosystem to create appropriate conditions for correct measurement in VC firms at E-commerce field.
https://pajooheshnameh.itsr.ir/article_30505_34aefa17344eb5ed6bb514d9a0c9670d.pdf
2018-05-22
1
26
Corporate Entrepreneurship / Strategic Brand Venturing / E-Commerce / Corporate Venture Capital
Amir
Ekhlassi
amekhlassi@ut.ac.ir
1
Assistant Professor, Department of New Venture/Business Creation, University of Tehran, Tehran, Iran
LEAD_AUTHOR
marziyeh
ansari chaharsoughi
marziyeh.ansari@ut.ac.ir
2
entrepreneurship faculty,Tehran university, Tehran, Iran
AUTHOR
Nader
Seyyedamiri
nadersa@ut.ac.ir
3
Assistant Professor, Department of Corporate Entrepreneurship, University of Tehran, Tehran, Iran
AUTHOR
Anokhin, S., Peck, S., & Wincent, J. (2016); “Corporate Venture Capital: The Role of Governance Factors”, Journal of Business Research, Vol. 69, No.11, pp. 4744–4749.
1
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Divandari, A., Ekhlassi, A., & K. Rahmani (2014); “Devising a Branding Model for Multipurpose Mega-projects in Entertainment, Residential, Tourism, and Sport in Iran”, Journal of Vacation Marketing, Vol.20, No.1, pp. 73–91.
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McCahery, J. A., Vermeulen, E. P., & A. M. Banks (2012); Corporate Venture Capital: From Venturing To Partnering in Cumming, D. (Ed.), The Oxford Handbook of Venture Capital (pp 211-245). Oxford University Press.
20
Morris, M. H., & Kuratko, D. F., & J. G. Covin (2011); Corporate Entrepreneurship and Innovation: Entrepreneurial Development within Organizations, Third Edition, South-Western Pub, Mason, OH.
21
Naude, P., & C.C. Easingwood (2014); “Strategic Brand Venturing as Corporate Entrepreneurship”, Doctor of Business Administration Thesis, University of Manchester.
22
Olsen, L.E. & E. J. Lanseng (2012); “The Attitudinal Response to Alternative Brand Growth Strategies”, European Journal of Marketing, Vol.46, No.1/2, pp. 177–191.
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25
Poser, T. B. (2012); “The Impact of Corporate Venture Capital: Potentials of Competitive Advantages for the Investing Company”, (Vol. 1). Retrieved from http://books.google.com/books.
26
Sakhdari, K. (2014); “Externally Oriented Capabilities and Corporate Entrepreneurship: Institutional and Managerial Contingencies”, Doctoral Dissertation, Queensland University of Technology.
27
Strauss, A., & J. Corbin (1998); Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory Techniques (2nd ed.). Thousand Oaks, CA: Sage.
28
Strauss, A., & J. Corbin (1994); “Grounded Theory Methodology: An Overview in N.K. Denzin & Y.S. Lincoln (Eds.)”, Handbook of Qualitative Research (pp. 273-285). Thousand Oaks, CA: Sage.
29
Thousand Oaks, CA: Sage.
30
Uggla, H. (2015); “Aligning Brand Portfolio Strategy with Business Strategy”. IUP Journal of Brand Management, Vol.12, No.3, pp. 7–17.
31
Vaidyanathan, R., & P. Aggarwal (2000); “Strategic Brand Alliances: Implications of Ingredient Branding for National and Private Label Brands”, Journal of Product & Brand Management, Vol.9, No.4, pp. 214–228.
32
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33
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34
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35
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36
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38
ORIGINAL_ARTICLE
The Role of Corruption in Regional Export
(Case Study: ECO Countries)
In the recent years, corruption has been introduced as an obstacle and deterrent factor against increasing trade and has slowed the economic growth. The present article is organized for answering to this key question “Do corruption affect the bilateral export between ECO members?” Therefor, after an historical reviewing on theoretical and experimental literature, the paper develops a theoretical model of corruption in regional trade and derives a gravity equation that relates bilateral exports to the degree of control of corruption in the importing countries as well as other factors that determine trade flows between countries. A panel data set of exports of ECO countries during 2000-2014 to the other trade partner countries together with a corruption index is utilized to estimate the gravity model. According to the results, ECO countries membership in world trade organization and increase in market size has a direct and significant relationship on the ECO countries' exports, whereas bilateral distance has a statistically significant and negative impact on value of mutual exports. Also the results indicate that an increase in the control of corruption index of the importing countries has ambiguoius effect on ECO countries' exports and the cofficient signs on the control of corruption variable is different for the countries membership, as an increase in corruption of the importing ECO countries has a positive impact on rising exports of Turkey, Azerbaijan, Tajikistan and Afghanistan, whereas it decrease exports for Kazakshtan, Turkmenistan and Kyrgyzstan. Also increaing in corruption of the importing countries has not had a statistically significant for exports in Iran, Pakistan and Uzbekistan.
https://pajooheshnameh.itsr.ir/article_31797_e2390c29c5c6647b9ed48dfd3a5b0e03.pdf
2018-05-22
27
64
Corruption / Regional Exports / ECO Countries / Gravity Model
vahid
shaghaghi shahri
vahidshaghaghi@yahoo.com
1
دکترای اقتصاد و استادیار گروه اقتصاد اسلامی دانشگاه خوارزمی ، عضو هیات علمی دانشگاه خوارزمی
LEAD_AUTHOR
اشرفزاده، حمیدرضا (1382)، «یکپارچگی اقتصادی کشورهای درحال توسعه :کاربردمدل جاذبه با دادههای تلفیقی به روش GMM و همگرایی»، رساله دکتری، تهران، دانشگاه تربیت مدرس.
1
اکبریان، رضا و همایون شیرازی (1390)؛ «اثر فساد بر حجم تجارت کشورهای منتخب منطقه خاورمیانه و امریکای لاتین»، فصلنامه اقتصاد مقداری، دوره 8، ش. 4.
2
آذربایجانی کریم، همایون شیرازی و ندا سمیعی (1391)؛ «اثر فساد بر روی تجارت دو جانبه کشورهای منتخب منطقهی خاورمیانه»، تحقیقات اقتصادی، ش. 99.
3
دهشیری، حسن ملااسمعیلی، حسین شریفیرنانی و شیما فرامرزیان (1391)؛ «بررسی اثر فساد اداری و مالی بر صادرات غیرنفتی کشورهای منتخب در حال توسعه: کاربرد روش دادههای تابلویی»، انتشار در مجموعه مقالات اولین همایش بینالمللی اقتصاد سنجی، روشها و کاربردها.
4
رهبر، فرهاد، فضلالله میرزاوند و غلامرضا زالپور (1381)؛ بازشناسی عارضه فساد مالی، ماهیت، گونهها، پیامدها و آموزههای تجربی، جهاد دانشگاهی دانشکده اقتصاد تهران، تهران، مؤسسه نشر جهاد.
5
کازرونی، سیدعلیرضا، حسین اصغرپور و اوین خضری (1395)؛ «بررسی اثر تحریمهای اقتصادی بر ترکیب شرکای عمده تجاری ایران طی دوره 92-1371»، فصلنامه پژوهشنامه بازرگانی، ش. 79، صص33-1.
6
مؤسسه تحقیقات تدبیر اقتصاد، فساد مالی و اقتصادی، ریشهها، پیامدها، پیشگیری و مقابله (1388)؛ ج 1، صص 29ـ25.
7
هوشمند، محمود و خیزران خزاییان (1394)؛ «بررسی تأثیر فساد (رشوه) بر حجم تجارت کشورهای درحالتوسعه و توسعهیافته منتخب با روش دادههای تابلویی»، مجموعه مقالات اولین همایش ملی اقتصاد صنعتی ایران.
8
Adelmann, I and R. Sherman (1989); “Income Distribution and Development”, in H.Chenery and T.N.Srinvisan, EDS, Handbook of Development Economics (North-Holland New York)
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Ades, A and D. T. Rafael (1997); “National Champions and Corruption: Some Unpleasant Investment Arithmetic”, Economic Journal, Vol.107, No.443, pp.1023-42 .
10
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11
Anderson, J. E. (1979); “Theororitical for Gravity Equation”, American Economic Review, Vol 69, No 1, pp.106-116.
12
Anderson, W (1979); “Location Theory and Trade Theory: Short-Run Analysis”, Quarterly Journal of Economics, No.68 (2), pp.305–322.
13
Bardhan, P. (1997); “Corruption and Development: A Review of Issues”, Journal of Economic Literature, No.35(3), pp.1320-1346.
14
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15
Beck, P.l J., Maher M. W. and A. Tschoegl (1991); “The Impact of the Foreign Corrupt Practices Act on U.S Exports”, Managerial and Decision Economics, Vol.12, No4, pp.295-303,
16
Bergstrand, J. H, (1989); “The Generalizd Gravity Equation, Monopolistic Competition, and the Factor Proportions Theory in International Trade”, Review of Economics and Statistics, Vol.71, No. 1, pp.143-153.
17
Bergstrand, J. H. and L.B. Scott (1999); “The Growth of World Trade: Tariffs, Transport Costs, and Income Similarity”, Journal of International Economics, Vol. 53, Issue 1, pp.1-27
18
Bergstrand, J. H. (1990); “The Heckscher-Ohlin-Samuelson model, The Linder Hypothesis and the Determinants of Bilateral Intra-Industry Trade”, Economic Journal, Vol 100, NO.403, pp.1216-29.
19
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20
Bergstrand, Jeffrey H. (1989); “The Gravity Equation in International Trade: Some Microeconomic Foundations and Empirical Evidence”. The Review of Economics and Statistics, No.67(3), pp.474–481
21
ELLiot, K. A. (1997); Corruption and the Global Economy, Washington, DC: Institute for International Economics,
22
De Jong, E & Ch. Bogmans (2011); “Does Corruption Discourage International Trade?”, European Journal of Political Economy, Vol.27, Issue 2, pp.385-398
23
Deardorff, Alan V. (1995), “Determinants of Bilateral Trade: Does Gravity Work in a Neoclassical World?”, In The Regionalization of the World Economy, Chicago: University of Chicago Press.
24
Dutt, P and Traca, D (2016); “Corruption and Bilateral Trade Flows: Extortion or Evasion?” Forthcoming, Review of Economics and Statistics, No.112(2), pp.471-496.
25
Gatti, R. (2004); “Explaning Corruption: Are Open Countries Less Corrupt?”, Journal of International Development, No.16(6), pp.851-61.
26
Gatti, R. (1999); “Corruption and Trade Tariffs or a Case for Uniform Tariffs”, Policy Research Working Paper, Vol. 2216. World Bank, Washington, D.C
27
Harris.M.N and L. Matyas (1998); “The Econometrics of Gravity Models”, Melbourne Institute Working Paper, No.5/98, University of Melbourne.
28
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29
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30
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31
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32
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33
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34
Lambsdroff, J. G. (1998); “An Empirical Investigation of Bribery in International Trade”, European Journal of Development Research, Vol 10, No 1, pp.40-59.
35
Markusen, James R. (1995); “The Boundaries of Multinational Enterprises and the Theory of International Trade”, Journal of Economic Perspectives, Vol. 9, pp.169-189.
36
Mauro, P. (1995); “Corruption and Growth”, Quarterly Journal of Economics, Vol.110, No.3, pp.681-711.
37
Mauro, P. (1998); “Corruption and the Composition of Government Expenditure”, Journal of Public Economics, Vol. 69, No.2, pp.263-79.
38
Sheffet, M. J. (1995); “The Foreign Corrupt Practices Act and the Omnibus Trade and Competitiveness Act of 1998: Did They Change Corporate Behavior?”, Journal of Pubic Policy and Marketing, Vol. 14, No.2, pp.290-300.
39
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40
Suzuki, Y and G, Omer (2013); Intensity of Trade with the EU and Corruption in Africa, Available at SSRN.
41
Tresman, D. (2000); “The Causes of Corruption: A Cross-National Study”, Journal of Public Economics, No.76 (3), pp. 399-457.
42
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43
ORIGINAL_ARTICLE
Studying the Effects of Celebrities’ Endorsement on Shopping Malls Success through Brand Credibility
The effect of supporter celebrity credibility on mall success will be discussed through mediator role of the brand credibility. This study is an applied research from the purpose perspective and is descriptive based on its data collection method. To assess the validity of the questionnaire, the diagnostic validity (DV) using an average variance extracted (AVE) and to determine the reliability of the questionnaire Cronbach's Alpha were used. In addition to completely browsing the literature and by selecting the statistical sample members using of available sample method, researchers have evaluated the research hypotheses by using of structural equation modeling (SEM) and regression methods. The sample members are selected among Almas Mall customers and clients in Tehran that identify this mall by Ali Daei. The results showed that supporter celebrities’ credibility has a significant positive effect on the mall success and credibility of malls. Brand credibility also has a positive significant effect on mall success. Finally the findings showed that brand credibility has a positive mediator role in the relationship between supporter celebrity credibility and mall success
https://pajooheshnameh.itsr.ir/article_31798_c4e77a308bd9e8747f7b049b8a18eb0f.pdf
2018-05-22
65
88
Almas Mall / Brand Credibility / Celebrity Credibility / Mall Success
alirezaa
bakhshizadeh
abakhshizadeh@ymail.com
1
دانشجوی دکترا، دانشکده مدیریت و اقتصاد، دانشگاه تربیتمدرس، تهران، ایران
LEAD_AUTHOR
asadolah
kord
sab_339@yahoo.com
2
دانشیار، گروه مدیریت بازرگانی، دانشکده مدیریت و اقتصاد، دانشگاه تربیتمدرس، تهران، ایران.
AUTHOR
seyedhamid
khodadadhosseini
khodada@modares.ac.ir
3
استاد، گروه مدیریت بازرگانی، دانشکده مدیریت دانشکاه تربیت مدرس ، تهران، ایران
AUTHOR
parviz
Ahmadi
ahmadi_p@modares.ac.ir
4
teacher
AUTHOR
ساترلند، ماکس (1387)؛ روانشناسی تبلیغات تجاری، تبلیغات تجاری و ذهن مصرفکننده. سینا قربانلو، تهران، انتشارات مبلغان.
1
کاتلر، فیلیپ و گری آرمسترانگ (1385)؛ اصول بازاریابی، بهمن فروزنده، تهران، انتشارات آتروپات.
2
فیض، داود؛ امین عارفی و امین کهیاری حقیقت (1395)؛ «تأثیر جذابیت افراد مشهور و اثربخشی تبلیغات»، فصلنامه کاوشهای بازرگانی، دوره 8، ش 16، پاییز و زمستان 1395، صص 185-209.
3
Abdolvand, A & A. Hoseinzadeh Emam (2014); “Evaluating and Prioritizing Effective Factors in Selecting Celebrity Endorsements for Advertising Campaigns from the Consumers’ Point of View”, Journal of Marketing Management, No.9(23), pp.19-40. (in persian).
4
Alexander, A. A., & R. F. Muhlebach (1992); “Shopping Center Management”, Inst of Real Estate Management, No.54(1), pp.58-60.
5
Amos, Clinton, Gary Holmes, and David Strutton (2008); “Exploring the Relationship between Celebrity Endorser Effects and Advertising Effectiveness: A Quantitative Synthesis of Effect Size”, International Journal of Advertising, No.27, pp.209-234.
6
Bakhshizadeh, A.; A. Kordnaeij; H. Khodadad Hossein & P. Ahmadi (2016); “Explanation and Design of a Success Model for Commercial Complexes with Local Approach Based on Grounded Theory”, International Journal of Humanities, No.24(4), pp.1-20.
7
Barbara, M. & A. Byrne (2006); Structural Equation Modeling with AMOS: Basic Concepts, Applications and Programming, 2nd edition.
8
Biswas, D.; A. Biswas & N. Das (2006); “The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions. The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientation”, Journal of Advertising, No.35(2), pp.17-31.
9
Brown, Z., & M. Tiggemann (2016); “Attractive Celebrity and Peer Images on Instagram: Effect on Women’s Mood and Body Image”, Body Image, No.19(1), pp.37-43.
10
Carr, S. (1992); Public Space, Cambridge University Press.
11
Chan, L. & M. Kwan (2003); Management of Shopping Centres, Hong Kong University Press.
12
Christiansen, T.; L. Comer; R. Feinberg & H. Rinne (1999); “The Effects of Mall Entertainment Value on Mall Profitability”, Journal of Shopping Center Research, No.6(2), pp.7-22.
13
Dean, D. H. (1999); “Brand Endorsement, Popularity, and Event Sponsorship as Advertising Cues Affecting Consumer Pre-purchase Attitudes”, Journal of Advertising, No.28(3), pp.1-12.
14
Dwivedi, A. & L. W. Johnson (2013); “Trust–commitment as a Mediator of the Celebrity Endorser–brand Equity Relationship in a Service Context”, Australasian Marketing Journal (AMJ), No.21(1), pp.36-42.
15
Erdem, T. & J. Swait (1998); “Brand Equity as a Signaling Phenomenon”, Journal of Consumer Psychology, No.7(2), pp.131-157.
16
Erdem, T. & J. Swait (2004); “Brand Credibility, Brand Consideration, and Choice”, Journal of Consumer Research, No.31(1), pp.191-198.
17
Erkip, F. (2003); “The Shopping Mall as an Emergent Public Space in Turkey”, Environment and Planning A, No.35(6), pp.1073-1094.
18
Fiske, S. T. & S. E. Taylor (1991); Social Cognition, 2nd. NY: McGraw-Hill.
19
Goldsmith, R. E.; B. A. Lafferty & S.J. Newell (2000); “The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands”, Journal of Advertising, No.29(3), pp.43-54.
20
Jalilvand, M & N. Samiei (2012); “The Effect of Electronic Word of Mouth on Brand Image and Purchase Intention: An Empirical Study in the Automobile Industry in Iran”, Journal of Marketing Intelligence & Planning, No.30(4), pp.460 – 476.
21
Keller, K. L. (2005); “Branding Shortcuts: Choosing the Right Brand Elements and Leveraging Secondary Associations Will Help Marketers Build Brand Equity”, Marketing Management, No.14(5), pp.18.
22
Kim, Y. (2002); “Consumer Value: An Application To Mall and Internet Shopping”, International Journal of Retail & Distribution Management, No.30(12), pp.595-602.
23
Maleki, M. & N. Haji hasani (2014); “Investment in Brand Reinforcement and Credibility in Advertising”, Journal of Business Management, No.5(4), pp.79-98. (in persian)
24
Market Watch (2006); “A-list Celebrity Endorsements Are Failing To Dazzle Consumers”, Market Watch: Global Round-Up, Vol. 5 No. 9, pp. 29-30.
25
McSweeney, F. & C. Bierley (1984); “Recent Developments in Classical Conditioning”, Journal of Consumer Research, No. 11(2), pp.619-631.
26
Ohanian, R. (1991); “The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase”, Journal of Advertising Research, No.31(1), pp.46-52.
27
Spry, A.; R. Pappu & T. Bettina Cornwell (2011); “Celebrity Endorsement, Brand Credibility and Brand Equity”, European Journal of Marketing, No.45(6), pp.882-909.
28
Sweeney, J. & J. Swait (2008); “The Effects of Brand Credibility on Customer Loyalty”, Journal of Retailing and Consumer Services, No.15(3), pp.179-193.
29
Till, B. D.; S. M. Stanley & R. Priluck (2008); “Classical Conditioning and Celebrity Endorsers: An Examination of Belongingness and Resistance to Extinction”, Psychology & Marketing, No.25(2), pp.179-196.
30
Till, B. D. & T. A. Shimp (1998); “Endorsers in Advertising: The Case of Negative Celebrity Information”, Journal of Advertising, No.27(1), pp.67-82.
31
Till, B. D. & L. I. Nowak (2000); “Toward Effective Use of Cause-related Marketing Alliances”, Journal of Product & Brand Management, No.9(7), pp.472-484.
32
ORIGINAL_ARTICLE
Economic and Legal Considerations of Oil Equipment Production Used in Upstream Sector in Iran with Emphasis on Technology Transfer in IPC
The country’s upstream oil industry manufacturing sector is one of the most important sectors of the industry which is still remarkably dependent to foreign countries. There are several reasons to convince us that the production of oil industry equipments inside the country is consequential, among them; the national security reinforcement, technology transfer and improvement, endogenous growth of national economy and expansion of export markets. After all, the improvement of upstream oil equipment production industry is in accordance with Iran’s principal policies. From studying the oil legal resources, we will find that from the beginning of concession contracts with IOC, the necessity of enforcement and applying internal workforce, and maximum supplying of oil industry equipment by related sectors inside the country, has been of high importance for oil authorities and also emphasized by lawmakers. In this survey we have used the economic and legal considerations as the frame work to study Iran’s new oil contract known as IPC. The basis for scientific commentary on the IPC is the Government's approval on Iran's upstream oil contracts. Assessment of these contracts in the mentioned framework shows that transfer of technology within the framework of economic and legal considerations and empowering domestic manufactures to achieve economic principles have not been possible for the sake of supplying our technological needs in the industry of oil equipment production in new oil contracts and is facing with unsolvable problems. Some of the problems are: false expectations technological needs of the industry of international oil companies and ineffectiveness of IPC in the promotion of domestic manufacturers of equipment. Other required indicators such as the taken legal indicators on the basis of legal considerations is also facing problems in IPC. For example lack of comprehensive support of the governing law in the contracts of domestic production.
https://pajooheshnameh.itsr.ir/article_31799_1a6466103cd031568513e9d36036f892.pdf
2018-05-22
89
124
Legal and Economic Indices of Construction Equipment / Upstream Oil Industries /Technology Transfer /Iran Oil Contract
null
null
at.taklif@gmail.com
1
null
AUTHOR
ali
faridzad
faridzadali@yahoo.com
2
null
AUTHOR
alireza
ghafari
alireza.ghafari@edbi.ir
3
PhD candidate,Oil and Gas Economics
LEAD_AUTHOR
ابراهیمی، سیدنصرالله و محمد شیریجیان (1393)؛ «قراردادهای بالادستی نفت و گاز و تبیین دلالتهای قانونی و الزامات قراردادهای جدید»، پژوهشنامه اقتصاد انرژی ایران، سال سوم، ش. 10، صص 39-1.
1
ابراهیمی، سید نصرالله؛ محمدحسن صادقی مقدم و نرگس سراج (1391)؛ «انتقادهای وارده بر قراردادهای بیعمتقابل صنعت نفت و گاز ایران و پاسخهای آن»، فصلنامه حقوق دانشگاه تهران، دوره 42، ش. 4، صص 19-1.
2
ابراهیمی، سیدنصرالله و فاطمه خوش چهره (1394)؛ «استفاده، انتقال و توسعه تکنولوژی در صنایع بالادستی نفت و گاز»، فصلنامه حقوق پزشکی، ویژهنامه حقوق مالکیت فکری، ش. 65، صص 102-65.
3
ابراهیمی، سیدنصرالله؛ مهدی منتظر و فرزاد مسعودی (1393)؛ «اصول قانونی حاکم بر قراردادهای خدماتی بالادستی صنعت نفت و گاز ایران»، پژوهشنامه اقتصاد انرژی ایران، سال سوم، ش. 12، صص 26-1.
4
امور حقوقی شرکت ملی نفت ایران (1393)؛ مجموعه قوانین و مقررات نفت، گاز و پتروشیمی (پیش از مشروطیت تاکنون). جلد اول و دوم، چاپ دوم، تهران: روابط عمومی شرکت ملی نفت ایران.
5
«تصویبنامه هیأت وزیران با موضوع شرایط عمومی، ساختار و الگوی قراردادهای بالادستی نفت و گاز» (16/5/1395). روزنامه رسمی جمهوری اسلامی ایران.
6
«تصویبنامه هیأت وزیران با موضوع اصلاح تصویبنامه شرایط عمومی، ساختار و الگوی قراردادهای بالادستی نفت و گاز» (10/6/1395)؛ روزنامه رسمی جمهوری اسلامی ایران.
7
«تصویبنامه هیأت وزیران با موضوع الحاق تبصره 4 به بند الف ماده 4 شرایط عمومی، ساختار و الگوی قراردادهای بالادستی نفت و گاز» (24/3/1396)؛ روزنامه رسمی جمهوری اسلامی ایران.
8
«تصویبنامه هیأت وزیران با موضوع نحوه نظارت بر انعقاد و اجرای قراردادهای نفتی» (16/5/1395)؛ روزنامه رسمی جمهوری اسلامی ایران.
9
«تصویبنامه هیأت وزیران با موضوع اصلاح نحوه نظارت بر انعقاد و اجرای قراردادهای نفتی» (10/6/1395)؛ روزنامه رسمی جمهوری اسلامی ایران.
10
تکلیف، عاطفه؛ یوسف جوادینیا و محسن زاهدی موحد (1393)؛ «توسعه صنعت تجهیزات نفت در چارچوب اقتصاد مقاومتی: راهکاری برای مقابله با تکانه درآمدهای نفتی». همایش ملی اقتصاد مقاومتی، دانشگاه عالی دفاع ملی، تهران.
11
حاتمی، علی و اسماعیل کریمیان (1393)؛ حقوق سرمایهگذاری خارجی در پرتو قانون و قراردادهای سرمایهگذاری، چاپ اول، تهران: انتشارات تیسا، 1174 صفحه.
12
خبرگزاری شانا، مصاحبه با معاون برنامهریزی ونظارت بر منابع هیدروکربنی وزارت نفت (19/7/1392).
13
درخشان، مسعود و عاطفه تکلیف (1394)؛ «انتقال و توسعه فناوری در بخش بالادستی صنعت نفت ایران: ملاحظاتی در مفاهیم، الزامات، چالشها و راهکارها». پژوهشنامه اقتصاد انرژی ایران، دوره 4، ش. 14، صص 88-33.
14
درخشان، مسعود (1392)؛ «ویژگیهای مطلوب قراردادهای نفتی: رویکرد اقتصادی ـ تاریخی به عملکرد قراردادهای نفتی در ایران»، پژوهشنامه اقتصاد انرژی ایران، سال سوم، ش. 9، صص 113-53.
15
سامانه قوانین مرکز پژوهشهای مجلس شورای اسلامی، http://rc.majlis.ir/fa/law
16
سیدشهیدی، پردیس السادات؛ فرهاد قلمباز و علیاصغر اسفندیاری (1390)؛ «اهمیت صنعت نفت در ایجاد تولید و اشتغال در اقتصاد ایران و تأثیر آن بر سایر فعالیتهای اقتصادی»، فصلنامه پژوهشهای رشد و توسعه اقتصادی، سال اول، ش.2، صص 161-133.
17
شیروی، عبدالحسین (1393)؛ حقوق نفت و گاز، نشر میزان، تهران، 712 صفحه.
18
شیروی، عبدالحسین و علیرضا پوراسماعیلی (1390)؛ «مطالعه تطبیقی الزام سهم داخل در قوانین و مقررات ایران و مقررات سازمان تجارت جهانی»، مجله حقوقی دادگستری، ش. 74، صص 68-41.
19
شیوهنامه حمایت از تولید داخل و شفافسازی معاملات، وزارت نفت (1393).
20
کاتوزیان، ناصر (1390)؛ مقدمه علم حقوق و مطالعه در نظام حقوقی ایران، چاپ 79، تهران، انتشارات شرکت سهامی انتشار، 385 صفحه.
21
کاظمی نجفآبادی، عباس(1393)؛ آشنایی با قراردادهای نفتی، چاپ اول، تهران: انتشارات شهر دانش. 210 صفحه.
22
گزارش مدیریت کل راهبری نظام نگهداری و تعمیرات معاونت امور مهندسی وزارت نفت (1394)؛ وزارت نفت.
23
گزارش معاونت پژوهشی وزارت نفت (1395)؛ همایش صنعت نفت دانش بنیان، تبلور اجرای سیاستهای اقتصاد مقاومتی.
24
نیلی، مسعود (1394)؛ گزارش سرمایهگذاری در بخش نفت و رشد اقتصادی ایران، مؤسسه عالی آموزش و پژوهش مدیریت و برنامهریزی.
25
Garsia Riberio, Cassio and Andre Tosi Furtado (2014); “Government Procurement Policy in Developing Countries: The Case of Petrobras”, Science, Technology & Society.
26
Hauge, D.M. (1992); “The International Transfer of Technology: Lessons That East Europe Can Learn From The Failed Third World Experience”, Harvard Journal of Law & Technology, vol.5, pp 209-240.
27
Tordo, Silvana and Others (2013); Local Content Policies in the Oil and Gas Sector. World Bank.
28
Tordo, Silvana and Yahya Anouti (2013); Local Content in the Oil and Gas Sector: Case Studies. World Bank.
29
ORIGINAL_ARTICLE
Identification and Prioritizing the Solutions of Reverse Logistics Applying Using a Hybrid Approach of Fuzzy AHP and Fuzzy TOPSIS (Case Study: Isfahan’s Mobarakeh Steel Company)
Reverse logistics is one of the most challenging issues in the supply chain. Proper implementation of reverse logistics in organizations increases revenue, reduces operating costs, reduces costs of faulty products and reduces environmental pollution. There are barriers in implementation of reverse logistics in organizations that these barriers challenge managers and policy makers of the industry. This study aimed to identify and prioritize the solutions of reverse logistics applying to overcome its barriers in Isfahan’s Mobarakeh Steel Company. The study population will comprise 30 reverse logistics experts of Mobarakeh Steel Company. To collect data, while using the literature in this area, interviews with experts with carried in Mobarakeh Steel Company, and finally 51 barriers (sub criteria) were recognized in ten categories: managerial, strategic, organizational, economic, legal, technological, infrastructure, related to knowledge, related to policy and related to market and 30 reverse logistics solution for the reception was also identified in the company. Also, the questionnaire was used to compare pairs. Then, a framework based on fuzzy AHP is used to weighting barriers and fuzzy TOPSIS is used to prioritize the solutions. The results indicate that the solution to "allocate adequate financial" in the first place and then the solutions "aligned policies and processes" "and "perceive recycling products as perishable goods" ranked second and third respectively. Solution "enforce environmental legislation, regulations and directives" is in the last place.
https://pajooheshnameh.itsr.ir/article_31800_25f019e87a04e1384e0af308ef5daa78.pdf
2018-05-22
125
164
Reverse Logistics / Fuzzy AHP / Fuzzy TOPSIS / Mobarakeh Steel Company
vida
vahidian
vahidi.v20@gmail.com
1
کارشناس ارشد مدیریت صنعتی، موسسه آموزش عالی راغب اصفهانی، اصفهان، ایران
AUTHOR
sayyed mohammad reza
davoodi
smrdavoodi@ut.ac.ir
2
استادیار گروه مدیریت، واحد دهاقان، دانشگاه آزاد اسلامی، دهاقان، ایران
LEAD_AUTHOR
آذر، عادل و علی رجبزاده (1393)؛ تصمیمگیری کاربردی رویکرد MADM، چاپ ششم، تهران: انتشارات نگاه دانش.
1
ایمانی، دین محمد و الهام منصوری (1392)؛ «پیشنهاد الگوی لجستیک معکوس جامع برای صنعت سبز، زیستسازگار و اقتصادی»، اولین همایش ملی محیط زیست، صنعت و اقتصاد، تهران، دانشگاه علامه طباطبائی، دانشکده اقتصاد، صص. 13-1.
2
باقرینژاد، زهرا (1389)؛ «شناسایی و اولویتبندی موانع موجود در لجستیک معکوس از طریق بررسی اثرات متقابل آنها در صنعت خودرو»، پایاننامه کارشناسی ارشد، دانشکده تربیت مدرس، دانشکده فنی، دانشگاه تهران.
3
بخشیخواه، مهدی؛ حسین یوسفیثابت؛ حسن افشاری و علیرضا طیاریان (1392)؛ «تجزیه و تحلیل عوامل مؤثر بر لجستیک معکوس در شرکت ایران خودرو با متدولوژی ISM»، فصلنامه مدیریت زنجیره تأمین، سال پانزدهم، ش. 39، صص21-14.
4
بلمبرگ، دونالد اف (1388)؛ لجستیک معکوس، ترجمه: رضا زنجیرانیفراهانی، نسرین عسگری و مریم حافظی. تهران: شرکت چاپ و نشر بازرگانی.
5
دهناد، هیدی و مرضیه باقری (1394)؛ «مروری بر بررسی عوامل مؤثر بر اجرای لجستیک معکوس در صنعت خودروسازی ایران»، کنفرانس بینالمللی پژوهشهای نوین در مدیریت و مهندسی صنایع، تهران، شرکت مدیران ایدهپردازان پایتخت ایلیا، صص. 14-1.
6
شهرباف، مهران و سروش آوخدارستانی (1392)؛ «طراحی مدل ریاضی برای مکانیابی تسهیلات در لجستیک معکوس: برنامهریزی و کنترل فعالیتهای بازیابی محصولات مرجوعی»، دومین کنفرانس ملی مهندسی صنایع و سیستمها، نجف آباد، دانشگاه آزاد اسلامی واحد نجف آباد، گروه مهندسی صنایع، صص. 10-1.
7
صارمی، سهیلا و فاطمه تقیپور بیرگانی (1393)؛ «ضرورت لجستیک معکوس در زنجیره تأمین»، اولین همایش ملی پژوهشهای مهندسی صنایع، همدان، شرکت علم و صنعت طلوع زرین، صص. 9-1.
8
عیدی، علیرضا و هادی علوی (1394)؛ «مسیریابی وسایل نقلیه در لجستیک معکوس با تقسیم تقاضای مشتریان و بهینهسازی مصرف سوخت»، دوماهنامه بررسیهای بازرگانی، دوره 13، ش. 71، صص37-28.
9
فتحاله، مهدی (1392)؛ «لجستیک معکوس حوزهای که مورد غفلت واقع شده است»، ماهنامه علمی- تخصصی لجستیک و زنجیره تأمین، سال دوم، ش. 15، صص 33-3.
10
گنجعلی، منا؛ هادی شیرویهزاد و آرش شاهین (1390)؛ «تجزیه و تحلیل شاخصهای مؤثر بر چابکی لجستیک معکوس با استفاده از رویکرد مدلسازی ساختاری تفسیری (ISM)»، مجله فرآیندهای نوین در ساخت و تولید، سال دوم، ش. 1، صص 66-55.
11
گنجعلی، منا؛ هادی شیرویهزاد و آرش شاهین (1392)؛ «ارزیابی موانع لجستیک معکوس با استفاده از تکنیک DEMATEL»، دومین کنفرانس ملی مهندسی صنایع و سیستمها، نجف آباد، دانشگاه اسلامی واحد نجف آباد، گروه مهندسی صنایع، صص. 8-1.
12
مؤمنی، منصور (1392)؛ مباحث نوین تحقیق درعملیات، چاپ پنجم، تهران: انتشارات دانشکده مدیریت دانشگاه تهران.
13
وحیدی راد، علی (1392)؛ «تحلیل موانع لجستیک معکوس با استفاده از تکنیک مدلسازی معادلات ساختاری (مورد مطالعه: شرکت سایپا یدک)»، پایاننامه کارشناسی ارشد، دانشکده تربیت مدرس، دانشکده فنی، دانشگاه تهران.
14
Abdulrahman, M.D., Gunasekaran, A., & Subramanian, N. (2014); “Critical Barriers in Implementing Reverse Logistics in the Chinese Manufacturing Sectors”, International Journal of Production Economics, Vol. 147, pp. 460-471.
15
Bouzon, M., Govindan, K., Rodriguez, C.M.T., & Campos, L.M.S. (2016); “Identification and Analysis of Reverse Logistics Barriers Using Fuzzy Delphi Method and AHP”, Resources, Conservation and Recycling, Vol. 108, pp. 182-197.
16
Chileshe, N., Rameezdeen, R., Hosseini, M.R., & Lehmann, S. (2015); “Barriers to Implementing Reverse Logistics in South Australian Construction Organizations”, Supply Chain Management: An International Journal, Vol. 20, No. 2, pp. 179-204.
17
Cruz-Rivera, R., & Ertel, J. (2009); “Reverse Logistics Network Design for the Collection of End-of-life Vehicles in Mexico”, European Journal of Operational Research, Vol. 196, No. 3, pp. 930-939.
18
Jindal, A., & Sangwan, S.K. (2011); “Development of an Interpretive Structural Model of Barriers to Reverse Logistics Implementation in Indian Industry. Localized Solutions for Sustainability in Manufacturing”, In: Proceedings of the 18th CIRP International Conference on Life Cycle Engineering Germany, pp. 448-453.
19
Kannan, G. (2009); “Fuzzy Approach for the Selection of Third Party Reverse Logistics Provider”, Asia Pacific Journal of Marketing and Logistics, Vol. 21, No. 3, pp. 397-416.
20
Mutha, A., & Pokharel, S. (2009); “Strategic Network Design for Reverse Logistics and Remanufacturing Using New and Old Product Modules”, Computers & Industrial Engineering, Vol. 56, No.1, pp. 334-346.
21
Patil, S.K., & Kant, R. (2014); “A fuzzy AHP-TOPSIS Framework for Ranking the Solutions of Knowledge Management Adoption in Supply Chain to Overcome Its Barriers”, Expert Systems with Applications, Vol. 41, No. 2, pp. 679-693.
22
Prakash, C., Barua, M.K., & Pandya, K.V. (2015); “Barriers Analysis for Reverse Logistics Implementation in Indian Electronics Industry Using Fuzzy Analytic Hierarchy Process”, Procedia - Social and Behavioral Sciences, Vol. 189, pp. 91-102.
23
Ravi, V., & Shankar, R. (2005); “Analysis of Interactions among the Barriers of Reverse Logistics”, Technological Forecasting & Social Change, Vol. 72, No. 8, pp. 1011-1029.
24
Sharma, S. K., Panda, B. N., Mahapatra, S. S., & Sahu, S. (2011); “Analysis of Barriers for Reverse Logistics: An Indian Perspective”, International Journal of Modeling and Optimization, Vol. 1, No. 2, pp. 101-106.
25
Ying, Z. (2007); “Analysis of Major Barriers of Automobile Reverse Logistics Based on ISM”, Journal of Southeast University (Natural Science Edition), Vol. 2, pp. 252-265.
26
ORIGINAL_ARTICLE
Analysis of Effective Factors on the Brand Performance
in Food Industry Factories
Maintaining and developing market share is the result of the brand in highly competitive environments of Food industry. Identifying the effective factors on the performance of brand is a main subject in strategic decisions of marketing. The study was done by the using an analytical-descriptive research design and correlation type. Data were collected in the Isfahan city through a questionnaire of 35 questions from 56 managers of food industry factories. Based on the literature, a model was tested to show the impact of intangible assets on management capabilities and the impact of customer and internal marketing on market orientation over design of brand performance and using the software PLS. Based on the results of the analysis of questionnaire data, it was found that human capital, information capital has positive effect on the management capabilities and communication capital and organizational capital dose not have management capabilities. Customer and internal marketing has a positive impact on market orientation. Finally, brand management capabilities and market orientation has a positive impact on brand performance.
https://pajooheshnameh.itsr.ir/article_31801_d79a9383c6f865a05e8ea34dc6cd6e79.pdf
2018-05-22
165
188
Market Orientation / Food Industry / Performance / Capabilities / Brand Management
Reza
Rasooli
a.amin6868@gmail.com
1
دانشجوی کارشناسی ارشدمدیریت بازرگانی، دانشکده مدیریت، دانشگاه آزاد تهران شمال، تهران، ایران
LEAD_AUTHOR
Iman
Esfandyarpour
iman_2821@yahoo.com
2
...
AUTHOR
ابزری، م.؛ ب. رنجبران؛ س. فتحی و ح. قربانی (1388)؛ »تأثیر بازاریابی داخلی بر بازارگرایی و عملکرد سازمانی در صنعت 25 ـ هتلداری»، چشمانداز مدیریت، ش. 31، ص. 42.
1
بحرینیزاده، منیجه (1385)؛ «مدلی برای ارزشگذاری علائم تجاری از دیدگاه مصرفکنندگان». فصلنامه علوم مدیریت ایران، ش.4.
2
پورامید، بهناز (1391)؛ « ارزیابی عوامل مؤثر بر ارزش ویژه برند محصولات لوازم خانگی پارس خزر از دیدگاه مصرفکنندگان خانم». پایاننامه کارشناسی ارشد، تبریز، دانشگاه آزاد اسلامی.
3
مؤمنی، م. (1387)؛ تحلیلهای آماری با استفاده از نرمافزار SPSS، انتشارات کتاب نو، چاپ دوم، ص221
4
خدابخش گرگانی، فاطمه (1389)؛ «تأثیر بازاریابی داخلی بر رضایت مشتریان شعب شرکتهای بیمه ایران در سطح شهر تهران»، پایاننامه کارشناسی ارشد، دانشگاه علامه طباطبایی، دانشکده حسابداری و مدیریت.
5
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ORIGINAL_ARTICLE
Presenting the Relief Items Procurement Model under
Multi-attribute Reverse Auction Using a Fuzzy Multi-objective Programming Approach
Providing required relief items in the condition of post-disaster is a time-consuming and complex problem because of demands uncertainty and the severity of the disaster. This paper presents a model based on auction with the aim to facilitate purchase activities and to make coordination between suppliers and relief organizations. The structure of the proposed auction includes construction and evaluation phases which are managed by the suppliers (sellers) and relief organizations (customer) respectively. In the bid construction phase, a fuzzy multi-objective non-linear mathematical programming model is presented that addresses disruption risk in both distribution centers and suppliers and uncertainty among parameters. The proposed model is solved using augmented ε-constraint method, and optimal packages of the suppliers including price, delivery time and quantity of relief items is determined. In the bid evaluation phase, in order to rank the suppliers fuzzy promethee technique was used. In this stage of the bid, each supplier will be assessed by customers regarding proposed packages and other qualitative criteria and the winner of the bid will be determined. To illustrate the validity and applicability of the proposed model, a numerical example is provided, and it has been analyzed from various aspects
https://pajooheshnameh.itsr.ir/article_31437_914f36cf77fa19e903afd127b65dac64.pdf
2018-05-22
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Humanitarian Relief Supply Chains / Relief Items Procurement / Multi-Attribute Reverse Auction / Augmented E-constraint Method / Fuzzy-PROMETHEE
Rahim
dabbagh
r.dabbagh@uut.ac.ir
1
Ass. of Faculty of Industrial Engineering, Uremia University of technology faculty member- Uremia- IRAN
LEAD_AUTHOR
Maziar
Khoshsirat
m.khoshsirat@لgmail.com
2
M.Sc. graduated, School of Industrial Engineering, Urmia University of Technology, Urmia, Iran.
AUTHOR
ali
Bozorgi Amiri
a.bozorg@gmail.com
3
Assisstant prof., School of Industrial Engineering,College of Engieering, University of Tehran, Tehran, Iran.
AUTHOR
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