@article { author = {ahmadi, parviz and jafarzadeh, mehdi}, title = {A glance at brand identity and Its impact on brand loyalty and brand equity (case study: kaleh dairy and meat products company)}, journal = {Iranian Journal of Trade Studies}, volume = {18}, number = {71}, pages = {65-94}, year = {2014}, publisher = {Institute for Trade Studies and Research}, issn = {1735-0794}, eissn = {2676-7767}, doi = {}, abstract = {}, keywords = {}, title_fa = {نگاهی به هویت برند و تاثیر آن بر وفاداری به برند و ارزش ویژه برند (مورد مطالعه: شرکت تولید کننده محصولات لبنی و فرآورده‌های گوشتی کاله)}, abstract_fa = {}, keywords_fa = {}, url = {https://pajooheshnameh.itsr.ir/article_8656.html}, eprint = {https://pajooheshnameh.itsr.ir/article_8656_7db160c4d748041e23de8c83236ad0a9.pdf} }